Professional for agricultural, garden and municipal technology changes its name

Change of name: Gartenland GmbH becomes FORAS GmbH

Gartenland GmbH from Zeven will change its name to FORAS GmbH on January 1, 2022. The wholesaler, which belongs to the FRICKE Group, now combines machines, products and services for garden, municipal and agricultural technology under a new name. With the change of name, the company takes into account the developments of recent years and the expanded partnership with the machine manufacturer KUBOTA.

Gartenland GmbH has stood for professional garden and municipal technology for more than 25 years. The wholesaler, which is part of the FRICKE Group, has now decided to change its name to FORAS GmbH from January 1, 2022. In doing so, the Zevener company takes into account the developments of the last few years, through which it also appears today as a professional agricultural machinery dealer.

Over the past few decades, the company has continually expanded its portfolio by adding premium brands and introducing its own Gartenland brand for its customers. The presence in the area was also expanded through the opening of new locations in northern Germany and the introduction of a Germany-wide franchise system.

"In addition to expanding our range, our efforts have focused on deepening our trading partnership with KUBOTA in recent years," adds David Schulze Hillert, Managing Director of FORAS GmbH. “We are proud that we are now one of the largest KUBOTA dealers in Europe. Today we can offer our customers not only municipal but also agricultural machinery from one of the largest tractor manufacturers in the world.”

By expanding the partnership with KUBOTA, customers benefit from a significantly expanded product range. The wholesaler now offers products and services for garden, municipal and agricultural technology. The change of name from Gartenland GmbH to FORAS GmbH takes this development into account. Borrowed from the Latin "foras" for "outside", professionals from gardening, municipal and agricultural technology should feel equally addressed under one roof.

“At FORAS GmbH, our customers can expect the usual range with all premium brands and agricultural and municipal machines from KUBOTA. Our own brand range and the Gartenland franchise system will also remain in place,” explains Ralf-Peter Matthies, Managing Director of FORAS GmbH. “Of course, as FORAS GmbH, we also offer our usual service. Our customers continue to have access to a variety of repairs and services, as well as advice from the experts they know on site or in our field service.”

The wholesaler is pleased to welcome its customers and partners as FORAS GmbH from January 1, 2022.